Crown Sponsor NBL’s Sydney Kings

The Sydney Kings and the Crown Limited, ailment | has announced the signing of Crown as a major sponsor for the 2012-2013 NBL season.

The sponsorship would involve renaming the Kingdome as the Crown Kingdome, and assisting Crown with their various indigenous mentoring and development programs.

Sydney Kings’ Executive Director, Mr Stephen Dunn, said: “The Sydney Kings is very excited about having such a high-profile brand as Crown as a major sponsor of the team.

“Crown’s community engagement philosophy and their commitment to the value of a team effort in achieving their goals is a perfect fit with the Sydney Kings modus operandi.

“After a successful elite sports sponsorship arrangement with the Melbourne Storm, Crown has selected the Sydney Kings as a Sydney-based sports franchise to proudly wear and promote their brand on the national basketball stage.

“The Sydney Kings recently spent part of the off-season in the Northern Territory running coaching clinics for a remote indigenous population of around 600 people. It was a very satisfying and wonderful experience. The team is therefore very committed and looking forward to working with Crown, which has a great track record in developing programs and opportunities for indigenous people,” Mr Dunn said.

Speaking on behalf of Crown, Chief Executive Officer, Rowen Craigie said that Crown is building a global resort company and Sydney is an important market to attract visitors to our hotels in Perth and Melbourne.

“Just like the Sydney Kings, Crown is committed to excellence and providing visitors with a fun and enjoyable experience,” Mr Craigie said.

“Crown has recently launched a national campaign to promote our success and achievements as one of Australia’s largest employers and leading tourist destinations.

“Crown’s Indigenous employment programs are considered a best practice model in the sector and have won numerous government and industry awards. We have an excellent retention rate of Indigenous Australians and Crown was the first employer to sign the Australian Employment Covenant. We are looking forward to working with the Sydney Kings to expand these initiatives to Sydney’s Indigenous community, particularly in conjunction with the National Centre of Indigenous Excellence in Redfern.

“Crown has expressed an interest in building Sydney’s first six-star luxury hotel resort, which would create over 2,000 jobs and contribute $400m annually to the NSW economy. Our intention is to make Crown part of the fabric of Sydney and we are confident our support of the Sydney Kings will help us to achieve that goal,” Mr Craigie said.

Crown joins a number of new and existing sponsors for the Sydney Kings in the 2012/13 season