CrossFit Joins Forces With Kiswe Mobile To Leverage Its Broadcasting Platform
July 24, 2019
CrossFit has partnered with Kiswe Mobile to advance the new distribution model by leveraging Kiswe’s cloud-based production and broadcasting platform, CloudCast.
Furthermore, CrossFit announced the 2019 Reebok CrossFit Games will be broadcast through an expansive network of amateur and professional partners. Over 30 outlets will receive an open-source feed to freely distribute the program on any platform or channel they choose.
Mike Schabel, CEO of Kiswe Mobile, said, “The live sports broadcast industry is undergoing a transformation enabled by new cloud-based technology and fueled by digital-savvy audiences that expect personalized authentic content. CrossFit is pioneering the future of sports broadcasts by enabling their community to become directly involved in the telling of their story without the expense of creating each new broadcast stream with on-site trucks and studios.”
Justin Bergh, General Manager of the CrossFit Games said: “This is a more organic approach that allows us to invite individuals and outlets from around the world to create the Games viewing experience that they would want for themselves. It creates artistic and economic opportunities for others, which is a model CrossFit can stand behind.”