Cronulla Sharks Appoints New CEO

July 31, 2013

Cronulla Sharks has promoted Steve Noyce to interim chief executive officer of the embattled National Rugby League club.

Noyce, who had previously been CEO at both Wests Tigers and Sydney Roosters, takes over from stop-gap chief executive Bruno Cullen, who walked away from the club on Monday.

Cullen had been parachuted into the role by the NRL following the sacking of four key staff members as a result of a review of management procedures relating to the 2011 supplement program which is now the subject of an ASADA investigation.

While Cullen was always just a temporary option, it is believed his departure was accelerated by the new Sharks board’s decision to publicly apologise to the four sacked staffers and give them the opportunity to return to the club.

“This is a great club and it’s a real privilege to be appointed to this role,’ Noyce said in a statement.

“Whilst on one hand there appears to be many challenges, excitingly there are also many opportunities for the Sharks and I look forward to working with the amazingly dedicated on and off field teams involved here at the club.”

Sharks Chairman Damian Keogh said the appointment of leadership and stability to the club, but Noyce’s interim title means the clubs has not had a fulltime CEO since Richard Fisk was in charge in 2010.

“Steve has proved himself to be a great asset to the Sharks in his short time at the club and this promotion is in recognition of that, as well as his capability to assume more responsibility within the organisation,” Keogh said