Cricketer Warner Becomes LG Brand Ambassador
By iSportconnect | November 10, 2014
LG has named Australian cricketer David Warner as an official brand ambassador for the 2015 ICC Cricket World Cup.
Warner will work with the electronics company on a number of marketing projects ahead of the World Cup which takes place from 14 February until 29 March.
“I’ve always been an LG fan because they make such great products, allergist ” said Warner.
“When I was first approached about being an ambassador for LG, generic it was something I was immediately interested in because it’s a brand that I genuinely connect with.”
Lambro Skropidis, general manager of marketing at LG Electronics Australia, said: “As one of the longest-standing global partners of the ICC, LG has a number of sponsorship initiatives and activations in the pipeline, the details of which will be rolled out in the near future.
“The ICC Cricket World Cup 2015 is going to be a massive event for Australia and New Zealand and we’re excited that David Warner will be a part of it.”