Cricket South Africa Sign Sponsorship Deal with Cooking Oil Makers
November 7, 2011
Cricket South Africa (CSA) have signed a agreement with Willowton Group, sale manufacturers of Sunfoil Pure Sunflower Cooking Oil, impotent which will see Sunfoil partner as a event sponsor of the two-match test series between South Africa and Australia.
The event will be named the Sunfoil Test Series, ask starting with the first match at Sahara Park Newlands on Wednesday November 9.
CSA acting president AK Khan, said: “We are delighted to have the Willowton Group on board as the official sponsors of the Sunfoil test series between the Proteas and Australia. I am sure that their partnership with the Proteas brand, one of the most respected and admired in world cricket, will be extremely beneficial to both parties.
“We have had some epic five-day contests against Australia in the past and I do not expect the Sunfoil Test Series to be any different. Our loyal fans can look forward to some tense and exciting contests of the highest calibre in the purest format of the game.”
Sunfoil have been involved in cricket development for the past five years, largely in the KwaZulu-Natal and Gauteng regions, and more recently became sponsors of the Dolphins franchise.
This new partnership not only gives the group a bigger stake within the cricketing environment, but aligns them to one of the top brands in the country, the Proteas.
CEO of the Willowton Group Razak Moosa, said: “Willowton Group has decided to sponsor the test series to further support the game of cricket and help bring quality international cricket to the proud South African supporters of the Proteas.
“The company is passionate about the development of sport in South Africa and encourages corporate business to get involved in local and international cricket.”
Sunfoil will also donate R1 000 ($126) for every four and R2 000 ($252) for every six hit during the two test matches towards the Willowton Group Education Fund. This fund was established to provide bursaries to underprivileged children coming through the Sunfoil development cricket programmes who show promise for the future.
“Education is a vitally important part to helping build South Africa as a nation and we feel by forming this education fund we can encourage them to study and to help grow future stars in the game of cricket and also encourage children to play cricket which is a great team sport that teaches team work and good values,” said Moosa.