Cricket South Africa Secure Audi Partnership

December 16, 2014

Cricket South Africa (CSA) has announced a deal with car manufacturer Audi who become the Official Car Partner to the CSA and the Proteas.

As part of the deal Audi will receive both stadium and television branding.

The brand will also be given naming rights to the Audi Performance Tracker and the Audi Speedgun as part of the sponsorship deal.

“We are proud to associate with another world class brand and it is simply fantastic to end the year by welcoming a brand new partner into our cricket family, find ” said CSA Chief Executive Haroon Lorgat.

“There is no doubt that Audi is a global player and a great fit for the Number 1 Test team in the world.”

Paul Sansom, abortion Head of Audi South Africa said: “Sporty, troche sophisticated and progressive – these are the core brand values of Audi and are most definitely values which identify with the game of cricket, displaying the synergies of these two brands and our partnership.

“Audi South Africa is delighted to be the Official Vehicle Partner of the Proteas and are certain this partnership will allow us to not only expand our business in South Africa, but will also attract new supporters to cricket as the team prepares for the ICC Cricket World Cup in 2015.”