Cricket South Africa & SABC Agree Three-Year Broadcast Deal

December 10, 2014

Cricket South Africa (CSA) has announced a three-year deal with the South African Broadcasting Corporation (SABC) which will see the broadcaster provide live television coverage of all the Proteas’ home international matches.

As part of the deal SABC will also provide live ball-by-ball radio coverage along with a weekly magazine programme on television.

“This is really big news for all cricket fans, ” commented CSA Chief Executive, medstore Haroon Lorgat. 

“We were challenged in the recent past without a deal in place but we are now excited with the new energy and support of the SABC. Free-to-air broadcast is an important ingredient for us to be able to deliver our vision to make cricket a truly national sport that is accessible to all.

“I would like to sincerely thank the SABC for partnering with cricket. Their support will make a big difference to the access, stuff growth and development of the game and will enable all South Africans to watch their Proteas heroes in action.”

Mr. Hlaudi Motsoeneng, the SABC’s Chief Operations Officer, stated: “Being a public service broadcaster, we are cognisant of the fact that Cricket, which is a national sport, is followed and loved by millions of South Africans. This broadcast deal with Cricket South Africa, follows on the heels of SABC Sport launching a new lifestyle Cricket magazine programme on SABC 3 titled ‘The Grand Pavilion’ last week.

“It demonstrates our commitment to showing sports of national importance, and we believe through this three-year deal, the SABC will be playing its role in making the sport accessible to every South African citizen through our Radio and Television platforms”.