South African Cricket Sign Major Broadcast Deal with Two Companies

September 12, 2011

abortion helvetica, sans-serif;”>Cricket SA (CSA) have signed one of their biggest ever commercial broadcasting deals following the sale of its exclusive media rights to Taj Television Limited and Willow International for South Africa home matches.

Taj Television, based in Dubai Media City is owned by Zee Entertainment, the largest Indian media and entertainment company based in Mumbai.

CSA’s agreements with Taj Television and Willow TV International cover the South African cricket seasons over an eight year period from 2012/13 to 2019/20.

The association said the exclusive media rights partnership with Taj covers Asia and the Middle East, while the exclusive media rights agreement with Willow TV international covers the United States, Canada and Mexico.

Gerald Majola, CSA CEO, said: “This is the biggest deal that CSA has ever concluded and probably one of the biggest in the history of SA sport. It amounts to a combined sum of around R1.5bn and gives both Taj Television and Willow TV exclusive rights in the respective geographical regions to all home matches played by the Proteas over a period of 8 years. It is once again confirmation of the high regard in which the Proteas’ brand and CSA is held internationally.”

Atul Pande, CEO of Taj Television added: “Taj Television is privileged to continue its association with Cricket South Africa. With one of the best cricketing management and talent identification structures and a team which backs it, we believe that Cricket South Africa will be a force in the years to come and will contribute to the sports entertainment value which Ten Sports brings to its customers in Asia.”