Cricket Australia Sign Multiple Partnerships With Woolworths
By Shantanu Srivastav | June 18, 2018
Cricket Australia has signed multiple deals with Woolworths to support domestic cricket from grassroots to elite level.
Under the terms of the agreement, the supermarket will become an Official Partner of Australia’s men’s national team and international series played in the country.
Woolworths will also become the Official Partner of the Men’s International Cricket Team and Series’, and Official Supplier of the KFC Big Bash League and rebel Women’s Big Bash League.
“We are delighted to have Woolworths on board as a partner across the Australian junior cricket pathway and to have them providing support from grassroots to elite levels of the game,” said Cricket Australia Chief Executive, James Sutherland.
“With their focus on fresh food and the community as Australia’s Fresh Food People, this is the perfect partnership to help inspire budding cricketers as they start their journey with the game.
“We are confident that the Woolworths team, together with cricket’s 4,000 clubs and thousands of volunteers, will bring this partnership to life in a positive way, making it easier and fun for more kids to eat well, be active and play cricket.”