Cricket Australia Gain Asics as New Footwear and Apparel Sponsor

October 6, 2011

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ASICS, was unveiled as the new official footwear and apparel sponsor of Cricket Australia; marking the partnership with the launch of a string of exciting new kits for the Australian cricket team.

The sponsorship will see ASICS provide the Australian men?s and women?s cricket teams with training and competition kit across a multiple year deal that will include the 2015 Cricket World Cup in Australia. The highlight of the range is the bold new direction taken for the T20 kit all black with green and gold accents.

James Sutherland, Chief Executive Officer – Cricket Australia, said: “ASICS and Cricket Australia share a number of important philosophies about high performance, growth and success. This common ground is the making of exciting partnership. We are delighted to be announcing an association with ASICS, a company globally renowned as being synonymous with high performance.”

ASICS cricket shoes have set the standard in performance and quality over the past 10 years and our training and competition kit for the team will deliver the same level of excellence in style, fit and comfort.” said Allan Russell, Managing Director – ASICS Oceania.

The Australian cricket team is one of the highest profile sporting teams in the world and the partnership will have good global brand exposure. “This is in line with the strategies we have put in place to achieve the ASICS Growth Plan 2015” said Motoi Oyama, Global President and CEO, ASICS Corporation.

ASICS will also be the official footwear and apparel sponsor of the Australian Cricket Centre of Excellence, where Australia?s next generation of international cricketers hone their craft before taking on the world.

Cricket Australia previously used Adidas as their footwear and apparel sponsor for six years.