Cricket Australia Signs HCL Technologies For Digital Growth
By Taruka Srivastav | June 20, 2019
Cricket Australia (CA) has signed a multi-year partnership with HCL Technologies.
HCL Technologies will now become CA’s digital technology partner and will service the organisation’s platforms including cricket.com.au, the CA Live app and MyCricket.
The new deal will see HCL manage and elevate CA’s suite of digital products, including community cricket applications such as the MyCricket platform and community.cricket.com.au.
CA chief executive Kevin Roberts said: “Cricket is rapidly evolving here and overseas, and part of that evolution involves advancements in technology and the digital landscape. Cricket Australia is connecting with fans and participants through our digital platforms every minute of the day, through the stories and live match data on cricket.com.au right through to participants and community volunteers using our MyCricket platform.”
“The usage of these platforms continues to grow significantly, so partnering with a leading global technology provider to harness this growth and help us take advantage of our leading position is a natural next step. HCL, as our Official Digital Technology Partner, will help take our digital offerings to the next level and allow us to better connect with and inspire communities through cricket.”
HCL Executive Vice President & Country Manager, Australia & New Zealand, Michael Horton, said: “We believe that this partnership will serve as a blueprint for organisations worldwide who are exploring technology platforms that can scale existing value chains into ecosystem-centric business models, resulting in inspiring and exceptional experiences.”
“The vision of this partnership is to continue igniting passion for the game and to grow lifelong fans. We look forward to providing the Australian cricket community with leading-edge digital technologies that support real-time, engaging, personalised and unified experiences.”