Crewroom Signs 3-Year Sponsorship of London Youth Games
April 13, 2011
Crewroom, a Putney-based performance kit supplier to athletes, has announced that it will sponsor the London Youth Games for the next three years.
The London Youth Games, in its 34th year, has evolved over the years and last year saw over 50,000 youngsters participate. The event sees teams from each of London’s 33 Boroughs take part in 30 sports over 25 days, with the overall winning Borough taking the Jubilee Trophy.
Founded by former rower Kate Giles and her partner Jason Haigh, Crewroom’s product is a favourite with rowers, including the GB Rowing Team and is also sported by a number of other athletes from runners to cyclists.
Giles said: “We are passionate about sport and our unique product range is designed especially for athletes using our very own sustainable fabric – Vapour-X®- offering maximum performance through technical innovation.
“Based in London ourselves with a desire to see as many young Londoners as possible have the chance to enjoy the many benefits of getting involved in sport, it’s a natural fit for us to support the London Youth Games and we are excited about our three year partnership.
“To stage an event this size takes hundreds of people…we are thrilled that we have the opportunity to kit them out in the very best performance apparel.”
Russell Findlay, Chief Executive of the London Youth Games, added: “We are delighted to be teaming up with Crewroom as the official kit sponsors of the Balfour Beatty London Youth Games.
“Each year we strive to enhance the quality of experience for young people who both participate and volunteer in the London Youth Games.
“It is crucial that we give them a rewarding early experience of competitive sport and by kitting out our young volunteers with Crewroom’s high quality garments goes a long way towards fulfilling our objective of delivering a long-term legacy for London sport.”