Crabbie’s Grand National Attracts 8.8 Million Audience
April 13, 2015
Channel 4’s 2015 broadcast of the Crabbie’s Grand National secured a peak audience of 8.8 million viewers with 60.3% share of the television audience – making it Saturday’s most watched sporting event.
The 2015 figures beat last year’s peak of 8.5million and 56.3% share.
Channel 4’s Crabbie’s Grand National Day coverage started at 8am with a two-hour special of The Morning Line which secured a 375,000 average with a 5.9% share – peaking at 445,000 with a 6.8% share.
This was followed by a three-hour Weekend Brunch and racing live from 1pm.
Channel 4 Racing’s four-hour fifteen minute broadcast was watched by an average of 2.7 million viewers with a 25.6% share of viewing.
Ed Havard, Channel 4’s Head of Live Events and Sport, said: “The coverage was hugely innovative and compelling.
“IMG captured the drama and excitement of the event superbly and we’re delighted that we were able to showcase the spectacle at Aintree for such massive audiences yet again.”
John Baker, who runs Aintree as North West Regional Director of Jockey Club Racecourses, said: “We’re delighted with the quality of Channel 4’s coverage these past three days.
“Channel 4’s top-class production and presentation team, innovations including JockeyCam and their creative promotion and programming in the build-up, mean they played an integral part in us staging the ‘feel-good festival’ for more than 150,000 people at Aintree and millions of people enjoying our thrilling event on television.”