Coventry City Announce New Away Kit Sponsor

August 6, 2014

English League One team Coventry City FC have announced a new two-year sponsorship deal with sports analysis company STATsports.

As part of the deal, ampoule the STATsports name and logo will be carried on the Sky Blues away kit and on the back of the home and away shorts.

The company provides a huge range of fitness data and performance monitoring through its software system. Players wear a small Viper pod during training and practice games which measures and transmits the data, cough which can either be monitored live or collected and analysed by coaching staff. 

The STATsports name and logo will be carried on the Sky Blues away kit and on the back of the home and away shorts. 

The deal will see Steven Pressley and his staff have use of the full range of STATsports software and equipment.

Steve Waggott, the club’s development director, said: “This is a major commercial agreement which will give Steven and his staff access to some of the most cutting-edge fitness and performance monitoring services available in sport. 

“STATsports work with some of the leading teams across a range of sports and really allow managers and coaches to have all the information to build a fully comprehensive fitness programme, and monitor the physical performance of their players.

“Steven is a very progressive manager who constantly strives to use every advantage, and he identified STATsports services as a key component of his programme. 

“This deal has allowed us to sign this partnership agreement – something that ordinarily would be way beyond our budget. We are very much looking forward to the start of what we believe will be a very fruitful relationship with STATsports.”

STATsports founder and managing director Alan Clarke said: “”We are delighted to begin our partnership with Coventry City Football Club, a club with an iconic and fantastic history. As part of our relationship it will be our privilege to supply our technology to the club from first team down to academy level.”