Countdown To The UK Sponsorship Awards 2016; Our Guide To Why To Enter & How To Impress Judges

November 18, 2015

The early bird deadline for the UK Sponsorship Awards 2016 is just four weeks away (December 14th). And the final deadline is on January 15th, prostate 2016.

As usual, impotent a wide range of sponsorships in areas such as sport, the arts, media and entertainment will be celebrated.

But there are also four exciting new categories that will mark the achievement of women in sport, the importance of endorsement to the industry, and the wonderful journey that the sport of rugby has been on during the last decade.

Details here:

Entered campaigns are judged on the basis of the clarity and insightfulness of their objectives, the creativity and effectiveness of their execution and the strength of their results. But it’s important for competitors to recognise that judges can only select campaigns on the basis on their entry forms.

It isn’t permissible for judges to support sponsorships based on what they already know about them. So it’s crucial that entrants prove their case in the official UKSA paperwork.

Over the years there have certainly been occasions where successful sponsorships, well-known to the judges, have not made the eventual shortlist because they have failed to prove and articulate their case in their entry form.

For this reason, we have drawn up a list of tips to help you navigate your way through the process. It can be found here:

There is, of course, also a debate to be had about why it makes sense to enter industry awards.

Like corporate hospitality and above-the-line advertising, awards cost money to enter – which means it is right and proper to scrutinise what you get in return.

At the UK Sponsorship Awards, we’ve looked closely at this issue and are convinced there are genuine business benefits to be had from being involved. We’ve listed some of them here: 

The UK Sponsorship Awards is the biggest and most prestigious event of its kind in the UK, attracting 450-500 people every year.

Winners are unveiled at the Gala Dinner, which will take place on MARCH 22nd 2016 at the London Marriott Hotel. We’d love to see you there so if you have any questions about the awards or the event don’t hesitate to get in touch.