Costa Coffee Backs Ed Clancy’s British Cycling Team

Coffee shop chain, ed Costa Coffee has branched into sport sponsorship for the first time by sponsoring Rapha Condor-Sharp, the cycling team that includes British Olympic gold medallist, Ed Clancy.

Terms of the agreement include the Costa Express logo appearing on the team apparel and bikes during the Tour of Britain, starting on 9 September 2012.

Caroline Harris, Marketing Director of Costa Enterprises said: “”Cyclists love their coffee so it’s a natural fit for Costa Coffee as we grow around the UK and are providing more consumers with the chance to grab a coffee on the go.

“We are very excited about the relationship, particularly at a time when cycling is becoming so popular in the UK.”

Clancy struck gold in the team pursuit event at the London Olympics and bronze in the omnium event.