TIM Gets Late Call As Coppa Italia Title Sponsor

By Taruka Srivastav | April 25, 2019

In a last-minute deal, Italian football’s domestic cup competition, the Coppa Italia has named telecommunications company TIM as the title sponsor.

As part of the agreement, the final stage of the tournament has been changed to TIM Cup.

TIM is already a sponsor of Serie A and the Coppa Italia was named TIM Cup from 1998-99 until the end of last season’s tournament.

After TIM’s contract came to an end, Italian state railway company Trenitalia, with the Frecciarossa brand, was chosen as the replacement. However, a week later that deal was blocked bynew management of the railway company.

The Coppa Italia semi-final between Atalanta and Fiorentina will be played today and the final  will be played on May 15 at the Olympic Stadium in Rome.