Continental teams up with Bayern Munich
July 27, 2010
German tyre manufacturer Continental has signed a five-year sponsorship deal with German Bundesliga champions Bayern Munich.
The deal, which runs through to 2015, follows Continental’s recently announced tie ups with the German DFB cup, the North American Major Soccer League, the 2010 FIFA World Cup and the 2014 tournament in Brazil.
Head of the passenger and light truck tyres divisions for Continental, Nikolai Setzer, said: “We are delighted with the attractive possibility our role as exclusive tyre partner offers to link two premium brands, Continental and FC Bayern Munich.
“This adds a further component to our international football sponsoring strategy. Hooking up with Germany’s most successful club and the one best known around the world boosts the image of the premium Continental brand.
“FC Bayern Munich stands for a highly professional and impassioned approach of the playing field, too. These are attributes that perfectly match our products and our brands.”