Continental Inks Four-Year Chinese Football Association Deal

Tyre brand Continental has signed a four-year collaboration with the Chinese Football Association.

Continental states that this new agreement, order along with its AFC Asian Cup 2015 sponsorship, order represents a specific focus on the Asia Pacific region.

Spanning 2014 to 2018, Continental will be the exclusive tyre partner and official sponsor of Team China, covering all seven of the state-owned national football teams.

“This is the first time that Continental has invested in national teams in the Asia Pacific region,” commented Jay Dhillon, general manager of Continental Tires Trading (Shanghai) Co. Ltd, during the deal’s signing ceremony. “Such large scale and deep cooperation leave an indelible mark on Continental Tires’ football sponsorship history.

“This collaboration is another important football related marketing initiative for Continental Tires beside the sponsorship of the 2015 AFC Asian Cup, which takes place in Australia in January and underlines both Continental’s passion for football as well as our long-term commitment to extend our presence, especially in the Chinese market.”

Dato’ Alex Soosa, general secretary of the Asian Football Confederation, commented: “Continental Tires has been an important partner and they are always keen on football. The Asian Cup Trophy Tour will facilitate football-related cultural exchanges across all of Asia. I also firmly believe that this activity will further stimulate Chinese fans’ enthusiasm for football and attract more people to participate in the experience and the great charm and joy it brings.”