Comcast Becomes Founding Partner Of LA28
March 16, 2021
Comcast expanded its longstanding commitment to the Olympic and Paralympic Games by extending its partnership with Team USA through 2028, teaming up with the LA28 Olympic and Paralympic Games as its newest Founding Partner.
“Supporting Team USA is one of our greatest honors, and we are proud to extend this special partnership and begin the exciting journey toward the LA28 Games,” said Brian L. Roberts, Chairman and CEO of Comcast Corporation.
“Every Games year, our company comes together to share the extraordinary moments and stories of the world’s best athletes and celebrate their hope and resiliency. It is truly a privilege to be able to bring that inspiration home to America for years to come, and we’re looking forward to doing just that this summer in Tokyo.”
As a Founding Partner, Comcast will work with LA28 over the next several years to drive lasting social change and build a more equitable and inclusive society, including by championing the Paralympic Movement as Los Angeles prepares for its first-ever Paralympic Games. These efforts will support LA28’s Diversity, Equity and Inclusion Collective, raising awareness for underrepresented communities.
“Our journey to the LA28 Olympic and Paralympic Games is fueled by limitless possibility,” said Casey Wasserman, LA28 Chairperson. “As we look to inspire and connect with the next generation of fans across Los Angeles and around the world, we will share thousands of stories of sport, creativity and inclusion. Comcast is the perfect partner to bring those stories to life and we look forward to working together over the next eight years to create real, sustainable, positive change in our communities.”
For decades, NBC has been home to the incredible stories and inspiration of the Olympic and Paralympic Games for millions of Americans, a legacy Comcast embraced when it acquired NBCUniversal in 2011 and has secured the U.S. broadcasting rights from the International Olympic Committee through 2032.