Colorado Rockies Keeps Frontier Airlines as Official Airline
December 9, 2011
Frontier Airlines have inked a deal to extend its sponsorship of the Colorado Rockies for four additional years, asthma from 2012 through 2015.
As part of the agreement, apoplectic Frontier Airlines will remain the Official Airline of the Colorado Rockies and serve as the exclusive airline partner of the Denver-based professional baseball club.
Representatives of Frontier and the Rockies, along with Rockies’ mascot Dinger the Dinosaur, were at Denver International Airport this morning to announce the contract extension and share their excitement with travelers arriving to check in for their flights.
Frontier’s sponsorship of the Rockies includes providing a majority of the team’s corporate and group travel, and filling other travel needs of the baseball club.
Jim Reichart, vice president of Marketing and Sales for Frontier, said: “We’re very pleased to continue our support of the hometown team. We’re proud Rockies’ supporters, which fans will see every time they attend a game – from Frontier advertising throughout Coors Field to the Frontier Flyball Frenzy contest at each game, when a lucky fan has the chance to win a Frontier Airlines Fly Bucks card – or hear one of our ads while listening to a game on the radio.”
Additionally, Frontier will partner with the Rockies to provide a promotional item to give to fans and renewal incentives for season ticket holders, place the Rockies’ Gameday magazines in the airline’s jetways and gates at the Denver airport, and recognize the Rockies on its inflight television system.
Dick Monfort, Rockies owner/chairman and chief executive officer, said: “Frontier Airlines has been and continues to be a truly great partner. Our partnership is like looking in a mirror, with a culture highlighted by dedicated employees who put the customer first and a unique desire to be the best in all that they do.”