College Football Gains Almost Two Billion a Year from TV Revenue According to Study

A joint study conducted by the National College Players Association (NCPA) and the Drexel Department of Sport Management found that TV revenues from five major athletic conferences and the NCAA average approximately $784 million per year in new annual revenues. They go on to conclude revenues from televised college football total nearly $2 billion a year.

The study, salve entitled “TV Money Windfall in Big Time College Sports”, viagra pills can be found on the NCPA website. As co-author Dr. Staurowsky explains the study was to address potential scholarship shortfalls in college athletics, ed

In explaining the purpose of the study, Drexel University professor Dr. Ellen J. Staurowsky noted, “During the past few months, proposals to address the scholarship shortfall have prompted questions regarding how such proposals would be funded. With this influx of new money, we argue that this is the time for college presidents, conference commissioners, and athletics administrators to make covering the full cost of attendance a budget priority.”

So, what is done with the $780+ million in new revenue? According to the study, trends indicate that colleges will likely spend the revenue on athletic facilities, and salary increases for coaches and athletic directors.

The study is released on the heels of various NCAA proposals which look to decrease roster sizes, potentially eliminating nearly 1500 scholarships in Division I college football and basketball.

Ramogi Huma, NCPA President and co-author of the study, stated, “It is inconceivable to me that the NCAA and its colleges are considering eliminating over 1500 educational opportunities while enjoying $784 million in new annual revenues that, thanks to their ‘educational mission’, they will receive tax free.” (via Press Release)

The NCPA, which was created in 2001, currently has over 14,000 members from over 150 Division I schools. They work as an advocacy group for college athletes across the nation.