Colin Montgomerie Becomes Brand Ambassador for De Vere Golf
January 18, 2013
2010 Ryder Cup captain Colin Montgomerie has joined De Vere Golf, find the UK’s leading luxury golf resorts chain, health as brand ambassador.
Montgomerie has legendary status within the game of golf following one of the most successful playing careers in European Tour history, and Ryder Cup success as both a player and Captain. He joins an impressive list of De Vere ambassadors, including Olympic gold medallist, Katherine Grainger, and Scottish Rugby legend, Gavin Hastings, as well as De Vere Club member Andrew ‘Freddie’ Flintoff.
“I am really proud to be working with De Vere. Over the years their courses have held some magical moments in my own personal golfing career, particularly The Belfry,” commented Montgomerie. “De Vere provides great experiences to all golfers, from young to the old and beginner to professional, across their broad range of fantastic facilities. The De Vere team has a wealth of expertise in running professional golf tournaments and corporate events, and I’ve heard great things about the De Vere Club membership. I’m fully behind any initiative that encourages people to get out and play more golf. Flexibility and affordability are important in helping our sport grow, and with their twelve fantastic venues and nineteen golf courses around the country, it’s no surprise to me that this has been a resounding success. I am looking forward to building this relationship over the years ahead.”
Montgomerie will work with De Vere to represent the brand’s golf resorts, which as well as The Carrick on Loch Lomond, also includes Mottram Hall in Manchester, Wokefield Park in Reading, and the impressive Slaley Hall in Northumberland, which has hosted the PGA Seniors Championship for the past five years. In 2012, De Vere also added the world renowned golf resort at The Belfry to its portfolio, the only four-time host of the Ryder Cup, including Europe’s famous 2002 victories in 1985 and 2002.
Throughout his career, Colin has consistently been ranked amongst the world’s top golfers, claiming 41 professional tournament victories around the world, and winning a record eight European Tour Order of Merit titles.
Daniel Hodson, De Vere’s Director of Golf described his excitement about having Montgomerie on board as a De Vere Golf ambassador, “It’s an honour to have such a legend of the game representing De Vere Golf. He has had an incredibly successful playing career, and continues to be a great ambassador for the game in his many off-course responsibilities. His professionalism, dedication, work ethic and success are qualities that make him a perfect fit for the De Vere Golf brand, and I am really excited about working with him.”