Coca-Cola to Sponsor Toronto 2015 Games
December 9, 2013
Coca-Cola has joined TORONTO 2015 Pan Am/Parapan Am Games roster of sponsors as Official Supplier of Non-Alcoholic Beverages.
The global drinks supplier, a TOP sponsor of the Olympic Games since 1928, will refresh athletes, officials and spectators with its broad assortment of products, including: sparkling soft drinks, still waters, juices and fruit beverages, sports drinks and ready-to-drink teas at venues throughout the Games footprint, including the CIBC Pan Am/Parapan Am Athletes’ Village.
The company is also a supporter of all 204 National Olympic Committees and their teams, including those from the Americas and Caribbean coming to Toronto in 2015, and a longstanding sponsor of premier sporting events and organizations, including the FIFA World Cup, the PGA Tour, Formula One, National Basketball Association (NBA) and the National Association for Stock Car Auto Racing (NASCAR), and national literary, music and cultural festivals in countries around the world.
“For decades, Coca-Cola has helped support some of the world’s most memorable sporting events. Our commitment to sport stems from our goal to educate, innovate and help people lead active, healthy lives. Our partnership with the TORONTO 2015 Pan Am/Parapan Am Games will support over 7,500 athletes and will help inspire spectators, committed volunteers and sports fans to get active,” said Nicola Kettlitz, President, Coca-Cola Ltd.
Ian Troop, chief executive officer of the TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015), stated: “Coca-Cola has deep roots in Toronto — this is where the company started in Canada a century ago — so it’s especially fitting that they’re coming on board to support the TORONTO 2015 Games.
“They’re also a major international supporter of sport, a leader in environmental sustainability and a leader in encouraging young people to lead healthy, active lives,” he continued. “Having Coca-Cola join our sponsorship family is a testament to the value of these Games and their ability to transform our communities.”
Coca-Cola joins previously announced members of the TORONTO 2015 sponsor family, including: Lead Partner CIBC, Premier Partners Chevrolet Canada, CISCO and Loblaw Companies Limited, Opening Ceremony Creative Partner Cirque du Soleil, as well as Official Suppliers Beanfield Metroconnect, Pattison Outdoor Advertising, FUSE Marketing Group, McKesson Canada, Royal Canadian Mint, Toronto Pearson International Airport, the Toronto Star, and Official Broadcaster CBC/Radio-Canada.