Coca-Cola Renews NHRA Sponsorship

August 30, 2012

Coca-Cola has extended its sponsorship of the NHRA premier series.

The soft drinks maker Coca-Cola has said that it has extended its partnership with NHRA to sponsor the NHRA premier series through at least 2018.

The new Racing series will be named under its citrus flavored soft drink Mello Yellow.

Coca-Cola’s vice president of Sports and Entertainment Sharon Byers said: “The Coca-Cola Company and our bottlers have enjoyed a long and productive relationship with the NHRA. Together, ailment we have created a successful formula for many Coca-Cola brands to connect with the NHRA’s passionate and dedicated community. We know this trend will continue with the addition of Mello Yello – which boasts its own faithful following – to the equation”.