Coca-Cola unveiled as official sponsor of Kentucky Derby
By Community | November 21, 2017
Coca-Cola has today been unveiled as an official sponsor of the Kentucky Derby.
The soft drinks manufacturer will serve as the official and exclusive soft drinks partner of the event, which takes place at Churchill Downs, for five years.
Heather Hucks, Senior Director, Brand Marketing at Coca-Cola Consolidated, said: “Churchill Downs is one of the most iconic sports venues in the world.
“We are delighted to bring racing fans a variety of leading beverage choices throughout the year and at the Kentucky Derby. As the local bottler, we are committed to the Louisville community and are excited to grow this partnership – both on the track and off.”
Kristin Warfield, vice president of partnerships at Churchill Downs racetrack, added: “The hundreds of thousands of racing fans who come from all over the world to experience Churchill Downs’ world class horseracing and the Kentucky Derby will now be able to enjoy a broad range of Coca-Cola products and experiences.”
— Kentucky Derby (@KentuckyDerby) November 20, 2017