Coca-Cola extend Hamburg deal

Coca-Cola have extended their partnership with Hamburger SV and will remain the official drinks supplier of first division club.

The agreement, buy which has existed since the 2013/14 season, will last for at least another 3 years.

Coca-Cola will continue to be the exclusive beverage dispensing and delivery rights holder for non-alcoholic drinks at the home games of the HSV in Volksparkstadion.

“HSV is one of the greatest teams in the history of the top flight German football. We are pleased to continue our successful and trustful partnership with the HSV. In addition to the beverage delivery, we will provide the fans with different actions unique football experiences. “Says Per Jensen, Director Coca-Cola North. 

“We are pleased to have extended our partnership with an outstanding brand like Coca-Cola in the long term. It is the logical outcome of a trusting and reliable cooperation that we have meanwhile successfully activated “Joachim Hilke, CMO of Hamburger SV added.