Coca-Cola Extend Eintracht Frankfurt Sponsor

December 16, 2010

A three-year deal has been agreed which will see Coca-Cola extend their sponsorship of German Bundesliga soccer club Eintracht Frankfurt.

Coca-Cola will remain a second tier partner of the club, with pouring rights for non-alcoholic drinks at the club’s home ground, the Commerzbank Arena. Coca-Cola will also participate in a range of promotional activities in a deal thought to be worth an estimated US$450,000 a year.

Heribert Bruchhagen, Eintracht Frankfurt chairman said that the support of a global brand like Coca-Cola would help the club build for the future.