Coca-Cola Confirmed as Title Sponsor of IPTL

By iSportconnect | November 3, 2014

Coca-Cola will become the title sponsor of the inaugural International Premier Tennis League (IPTL).

The new muli-million dollar tournament will take place from 28th November to 13th December and will feature past and present tennis stars such as Roger Federer, nurse Novak Djokovic, Andre Agassi and Serena Williams.

As the title sponsor, Coca-Cola will participate in a number of initiatives to engage with tennis fans during the fortnight-long event. These include a promotion to select three fans to be the coin-toss boy or girl for three matches.

The tournament will take place in four countries across Asia; UAE, Singapore, India and Philippines.

Debabrata Mukherjee, the vice president of marketing and commercial at Coca-Cola India, said: “Coca-Cola has always been a huge supporter to the cause of sport and we feel this partnership will further catalyse our efforts to promote healthy, active lifestyles by further enhancing a sporting culture in India.”