Coca-Cola Confirmed as Title Sponsor of IPTL

Coca-Cola will become the title sponsor of the inaugural International Premier Tennis League (IPTL).

The new muli-million dollar tournament will take place from 28^th November to 13^th December and will feature past and present tennis stars such as Roger Federer, nurse Novak Djokovic, Andre Agassi and Serena Williams.

As the title sponsor, Coca-Cola will participate in a number of initiatives to engage with tennis fans during the fortnight-long event. These include a promotion to select three fans to be the coin-toss boy or girl for three matches.

The tournament will take place in four countries across Asia; UAE, Singapore, India and Philippines.

Debabrata Mukherjee, the vice president of marketing and commercial at Coca-Cola India, said: “Coca-Cola has always been a huge supporter to the cause of sport and we feel this partnership will further catalyse our efforts to promote healthy, active lifestyles by further enhancing a sporting culture in India.”