Coca-Cola Becomes Presenting Sponsor of Sochi 2014 Olympic Torch Relay

Sochi 2014 have announced a major partnership with Olympic sponsor Coca-Cola with the drinks company sponsoring the Sochi 2014 Olympic Torch Relay.

Sochi 2014 will be the tenth time Coca-Cola has been a presenting sponsor of the Olympic torch relay.

 

The Sochi torch relay will be over 40, clinic 000 kilometres long and four times longer than the Turin 2006 relay, medicine making it the longest in Olympic history.

It will travel through all 83 constituent entities of Russia, lasting for 123 days from October 2013 to February 7, 2014, when the Winter Olympics begins, making it nearly twice as long as the London 2012 Torch Relay currently taking place.

A total of 14,000 torchbearers supported by 30,000 volunteers will carry the torch, whilst another 2,000 will hold the Paralympic Torch on its journey from February 26 to March 7.

Coca-Cola first supported the Olympic Torch Relay in 1992, and are looking to develop their brand in the Russian market, where they are involved in a fierce battle with their main rivals, Pepsi.

Russia, Ukraine and Belarus President, Zoran Vucinic, said: “The Torch Relay is a truly remarkable event, and Coca-Cola Company is proud that it will again become part of the Olympic Movement and the Olympic Winter Games 2014 in Sochi.

“The Olympic Torch Relay creates a sense of anticipation and future Olympic Games, as a symbol of optimism, which will bring together people from different regions of Russia.

“We look forward to the opportunity to gives young people a chance to carry the Russian Olympic flame.”

Sochi 2014 President and chief executive Dmitry Chernyshenko, added: “We are delighted that Coca-Cola Company have become a partner of the Sochi 2014 Olympic Ttorch Relay – the longest in the history of the Olympic movement.

“Coca-Cola is strongly associated with the Olympic Games and is very popular in Russia.

“Participating companies will bring to the attention of the relay even more fans and create a holiday atmosphere.

“Together we will make a unique and exciting project that will be remembered for years to come.”