Coates Hires Expand V8 Supercars Deal with Race Title Sponsorship
July 6, 2011
Coates Hire, ampoule Australia’s largest hire supplier of industrial equipment, ask has enhanced its sponsorship portfolio of the V8 Supercars Championship by securing the naming rights to the Coates Hire Ipswich 300 at Queensland Raceway.
The deal sees the company become a significant partner of the championship alongside its title sponsorship of the race in August, added to existing equipment supplier deal across the eight V8 Supercar managed events within Australia.
Coates Hire chief executive Leigh Ainsworth said: “As a company we are very proud to be on-board as the naming rights sponsor of the Coates Hire Ipswich 300.
“The announcement marks an extension to our exciting partnership with V8 Supercars Australia and further aligns two very credible and strong market leading brands.
“The Coates Hire Ipswich 300 will be promoted nationally through track signage, promotions, television advertising on Seven and through our Coates Hire Racing partnership with Walkinshaw Racing, Nick Percat and HRT.”
V8 Supercars chief operating officer Shane Howard added: “Coates Hire is a fantastic Australian company and incredible partner for our sport as our events portfolio expands.
“Some of the biggest V8 Supercar events in this country would simply not happen without the great people from Coates Hire ensuring they have essential portable buildings, lighting, toilets, generators and the like.”