Cleveland Cavaliers Sign New Mobivity Deal
By Community | October 4, 2012
Mobivity has announced that they have entered into a two-year partnership with the Cleveland Cavaliers, Lake Erie Monsters, Canton Charge, Cleveland Gladiators, and Quicken Loan Arena.
Mobivity Holdings Corporation, an award-winning provider of proprietary mobile marketing technologies and solutions, will be partnering with the Cleveland Cavaliers and the organization’s family of sports teams, which includes the AHL Lake Erie Monsters, AFL Cleveland Gladiators, and the NBA Development League Canton Charge. In addition, Mobivity will also be working with the Quicken Loans Arena in Cleveland. Mobivity will allow fans to interact with each entity using its proprietary mobile marketing platform, as well as in-arena graphics for live polling and interaction during games and events.
Mobivity will be using its proprietary mobile platform and an exclusive short code to engage Northeast Ohio sports fans both on and off the court through in-arena polling and interaction, as well as increasing fan engagement through custom team SMS alerts. Additionally, the Cleveland Cavalier’s fan alerts will be used to activate sponsorship opportunities throughout the season.
“We are excited to utilize the technology Mobivity offers to engage our fans in a new way that helps our team’s and events’ growth within the mobile space for years to come,” said Nate Ferrall, the Cavaliers’ Marketing Manager.
Mobivity is currently creating web opt-in pages to help drive traffic and participation for each team’s mobile programs. Additionally, it will setup in-arena graphics that engage fans via SMS, Facebook and Twitter to encourage user participation and brand loyalty. Mobivity will also import an existing database and grow it through exclusive and interactive promotions.
“The Cleveland Cavaliers family of sports teams and Quicken Loan Arena have proven to be a great partner of Mobivity. They have allowed us to have an important piece in connecting their brands with new and returning fans, and to enhance the overall fan experience. We hope our new partnership will continue for years to come, and look forward to working with one of the NBA’s biggest brands,” said Michael Falato, SVP of Sales & Business Development at Mobivity.