Cleveland Cavaliers Sign Dunkin’ Donuts Partnership
By Community | October 15, 2014
The NBA Cleveland Cavaliers and AHL Lake Erie Monsters have teamed up with Dunkin’ Donuts who will be the official coffee of the Cavs and Monsters.
The multi-year partnership will serve up Dunkin’ Donuts’ popular freshly brewed coffee—hot and iced—to fans attending games and events at Quicken Loans Arena.
“Dunkin’ Donuts is proud to be the official coffee provider of the Cleveland Cavaliers and Lake Erie Monsters,” said Thomasina Dennison, Field Marketing Manager, Dunkin’ Brands. “We look forward to rewarding passionate Cleveland fans with refreshing iced and hot coffee at The Q.”
In addition to being the official coffee for the Cavs and Monsters, the Dunkin’ Donuts partnership is based on a platform of integrated elements including season long in-arena signage, as well as promotions where fans win Dunkin’ Donuts products when the Cavs or Monsters win. The partnership also includes traditional and digital media, which is activated through Facebook and Twitter promotions.
“Another great perk for fans coming to The Q will be their ability to order Dunkin’ coffee!” said Kerry Bubolz, Cavaliers President of Business Operations. “We are pleased to add Dunkin’ Donuts to the variety of quality beverage options offered at the arena, in addition to the fun fan promotions they will bring to Cavs and Monsters games this season.”