Cleveland Browns Partner with Value City Furniture for Ease of Access
July 24, 2014
NFL’s Cleveland Browns has signed a new partnership with Value City Furniture.
The Browns are partnering with the Columbus-based company for a pass that will give fans first dibs on spots to watch training camp and faster entry to FirstEnergy Stadium on game day.
This year, sparked in part by the furore surrounding draftee Johnny Manziel, the Browns are asking fans who plan to attend any of the 13 training camp practices in Berea to register on the team’s website.
Those who do will get a chance to enter the Browns’ training facility 30 minutes early, via the Value City Furniture Easy Pass. The first training camp practice is Saturday, July 26, with the workout scheduled to run from 9:30 a.m. to noon.
“It’s a unique concept we’re rolling to camp and extending to game day,” said Kevin Griffin Browns vice president of fan experience and marketing.
Fans who register for the latter easy pass will enter games in a “more expedited manner” via a special entrance, Griffin said.
“It will help reduce their time standing in line,” Griffin said.
The Browns haven’t determined the number of easy passes they will hand out for the 10 home games. But, Griffin said, “the more, the better.”
