City Football Group Extends Global Partnership With Nissan
July 24, 2019
City Football Group and Nissan have extended their global partnership that will see the carmaker continue to be the Official Automotive Partner of the group and its football teams in the U.K, U.S. and Australia.
As part of the extended partnership, Manchester City Manager Pep Guardiola has been named a Nissan ambassador. The carmaker was City Football Group’s first multi-club partner, working with Manchester City, Major League Soccer’s New York City FC, and the A-League’s Melbourne City FC.
Damian Willoughby, the group’s Senior Vice President of Partnerships said:“It was the first global business to understand our vision and our objectives and see the value of using our multi-club model as a way to engage their audience in different key markets around the world. It is a great endorsement of our partnership that we are extending our relationship and will continue to work closely together.
“Nissan is a world-class brand and has set an incredibly high standard in sports marketing. Just as Nissan stands for innovation that excites, which has run through our partnership, we are excited to see what we can create together next.”
Roel De Vries, Nissan senior vice president and global head of marketing, customer experience and brand strategy, said: “With teams all over the world, City Football Group is the perfect partner for Nissan. We share an ambition to excite people everywhere, whether it’s through world-class football or world-leading automotive technologies. Pep Guardiola’s innovative strategies have kept Manchester City at the top of their game, so he’ll be the ideal ambassador to elevate the story of our innovative Nissan Intelligent Mobility vision.”
Guardiola added: “I’m looking forward to working even more closely with Nissan. Nissan has been a great partner for Manchester City, and I know there are lots of exciting plans ahead. I’m particularly looking forward to visiting Nissan Stadium in Yokohama this Saturday.”
