City Football Group Enter Global Partnership With Wix

City Football Group (CFG) have signed a new global partnership with web development platform Wix.

The deal will see Wix become CFG’s Official Website Design & Hosting partner for their clubs Manchester City FC, seek New York City FC and Melbourne City FC.

Wix.com will first collaborate with Manchester City FC engaging with fans across the Club’s digital channels including their website and social media networks.

The Wix brand will also have a presence on matchdays at the Etihad Stadium appearing on the Club’s pitchside LEDs during Barclays Premier League, unhealthy FA Cup and League Cup games.

“Working with a globally recognized football brand like CFG is part of our overall strategy to use the power of sport to reach worldwide audiences with our brand. We have seen great success advertising in the NFL’s Super Bowl, and now we’re looking to expand to the most popular sport in the world – football,” said Omer Shai, Wix.com Chief Marketing Officer.

Omar Berrada, Group Commercial Director for City Football Marketing, which brokers City Football Group’s commercial partnerships, said: “This partnership will not only introduce our clubs’ global fan bases to an easily accessible online tool, but will also provide them with increased opportunities to get closer than ever to all the on the pitch and behind the scenes action taking place across Manchester City FC, New York City FC and Melbourne City FC.”

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