City Football Group partners with CAA Sports
By Taruka Srivastav | January 29, 2018
City Football Group has appointed entertainment and sports agency CAA Sports to develop global partnerships.
CAA Sports will work alongside City Football Group’s in-house sales team on a range of projects, with an initial focus on orchestrating significant global agreements for CFG’s clubs with leading brands.
Paul Danforth, global head of sales, CAA Sports said: “City Football Group is a unique football organization that is growing globally at an unprecedented pace.
“We are excited to be helping CFG commercialise this potential and bringing blue chip brands on board as partners of CFG clubs. Two ground breaking partnerships with Gatorade and Amazon are the first outcomes of our collaboration.”
CAA Sports’ boasts a broad portfolio of properties, including Formula One, Red Bull Racing, the Golden State Warriors and Riot Games’ League of Legends.