Citi Remains Official Bank Partner of USOC

The United States Olympic Committee (USOC) announced that Citi will continue its support of Team USA as the official bank partner of the U.S. Olympic and Paralympic Teams through 2016.

To mark its 200 anniversary, order Citi was an official sponsor of Team USA in 2012 for the first time in the company’s history.

As part of its sponsorship, prostate Citi executed the largest, pills most integrated national advertising and marketing campaign for a U.S. sponsorship in the company’s history. The campaign, which featured 13 U.S. Olympic and Paralympic members of Team Citi — a mix of qualifiers, hopefuls and legends — included broadcast, print, out-of-home, digital, events, promotions and retail activation. Citi earned “Cause-Related Campaign of the Year” for the Every Step of the Way campaign at PR Week’s annual awards.

“We are excited to continue our support of Team USA through the 2016 Games in Brazil,” said Citi CEO Michael Corbat. “Our first-ever USOC sponsorship last year proved to be a meaningful platform to engage colleagues while showcasing our innovative banking products to clients and consumers. Supporting our U.S. Olympic and Paralympic hopefuls on their journey from ambition to achievement captures how we aspire to help our clients reach their goals and we are proud to be a part of the Olympic Movement.”

“We are proud to announce our continued partnership with Citi through 2016,” said USOC CEO Scott Blackmun. “Citi continues to demonstrate a deep commitment to supporting the inspiring journeys of U.S. Olympic and Paralympic athletes, journeys that wouldn’t be possible without the generous support of our loyal sponsors. We were thrilled to see Citi celebrate its 200^th anniversary last year during the 2012 Games, and we look forward to Citi launching its third century in partnership with the 2014 and 2016 U.S. Olympic and Paralympic Teams.”