Circle K Signs Deal as New Title Sponsor of 2014 NHRA Winternationals

The National Hot Rod Association (NHRA) officials announced today that Circle K, medicine one of the nation’s premier convenience retailers, has been named the title sponsor for the 2014 NHRA Winternationals.

The tradition-rich season-opening event for the NHRA Mello Yello Drag Racing Series is scheduled for Feb. 6-9 at historic Auto Club Raceway at Pomona in Southern California.

The Circle K NHRA Winternationals, which will be televised to a national audience on ESPN2 HD, is one of the most iconic NHRA events, having been contested annually at the Los Angeles County Fairplex dragstrip since 1963. 

“We are thrilled to partner with Circle K for the 54th running of the NHRA Winternationals, one of the most popular and highly-anticipated races of the season,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “Circle K has a great presence throughout Southern California and will be a terrific partner in activating throughout the marketplace.”