Cincinnati Reds Signs Brand Affinity Photography Deal

Major League Baseball (MLB) team, Cincinnati Reds have announced an exclusive partnership with Brand Affinity Technologies, Inc., the experts in engaging, activating, and monetizing fans. 

The Reds are the latest of several MLB franchises to sign on for Brand Affinity’s fan photography services, in which Brand Affinity will deliver personalized fan photography services for the Reds and fans attending home games at Great American Ball Park during this season to preserve their game day in-venue experience.

The Reds, expected to contend for the National League pennant this year, were ranked fifth in the MLB on ESPN’s 2012 list of “Ultimate Team Rankings.” By partnering with Brand Affinity the Reds are extending a fun in-venue experience that will last well past game day through Brand Affinity’s FanPhotos photography platform.

“We’re a company filled with baseball fans, so we’re thrilled to partner with one of baseball’s most storied franchises by providing an engaging and compelling service to help capture and share a Reds fan’s in-venue experiences with their friends and family,” said Ryan Steelberg, CEO of Brand Affinity. “We look forward to working with the Reds throughout the season at every home game to leverage our FanPhotos photography platform to further promote this winning MLB franchise and truly capture and activate fans’ passion and excitement for Reds baseball.”

Throughout each game, Brand Affinity photographers will be on site to capture photos of the attendees. Reds fans will easily be able to view, download and share the photos taken during the game by visiting the FanPhotos site and entering a specific code provided to them.