CIBC Become Lead Sponsor for 2015 Pan American & Parapan Am Games
October 28, 2011
Leading North American financial institutuion CIBC have announced that it has signed a sponsorship deal to become the Lead Partner of the 2015 Pan American and Parapan Am Games, to be held in the Greater TorontoArea in July and August, 2015.
Gerald T. McCaughey, President and CEO, CIBC, said: “As the 2011 Guadalajara Games come to a close over the weekend, CIBC wants to congratulate the Guadalajaraorganizing committee, Team Canada and all participants for a memorable event. As the spotlight now turns to 2015, CIBC looks forward to working with the Torontoorganizing committee to make the 2015 Games a tremendous success.”
CIBC’s sponsorship is more than just financial support for the Games. Beyond the monetary contribution, CIBC’s partnership includes a comprehensive national marketing strategy, professional resources, legacy scholarships and athlete support, cultural program management, and a proven track record of grassroots engagement and community activation.
Stephen Forbes, CIBC’s Executive Vice-President of Marketing and Communications, commented: “An international sporting and cultural event such as the Toronto 2015 Pan Am and Parapan Am Games is an enormous opportunity for Canada, for Ontario and for the Greater Toronto region. We are proud to associate our brand with what will no doubt be a significant event that will inspire a generation of young athletes and be a source of tremendous pride for our communities.”
Roger Garland, Chair, TO2015 Board of Directors, added: “We are extremely pleased by this incredible show of support from CIBC. Having one of Canada’s leading financial services organizations stand shoulder-to-shoulder with us as we present these Games to our city, the province, the country and the world, is indeed a privilege.”
With 42,000 employees, one of the largest banking networks in Canada and the Caribbean, and a proud history of innovation and community leadership, CIBC is uniquely qualified to be an invaluable and highly engaged strategic partner for TO2015.
CIBC’s history of successful sponsorship activation programs is extensive and includes significant experience with volunteer engagement, proven capabilities in building awareness and consumer action through innovative fully integrated marketing campaigns and fresh creative thinking, deep-rooted community and business relationships, and proven success in connecting with Canada’s diverse communities.