ChyronHego Becomes Data Partner for Bundesliga

ChyronHego has announced that the Deutsche Fussball Liga (DFL) has selected ChyronHego to provide real-time digital sports data for the Bundesliga and Bundesliga 2’s live sporting broadcasts.

ChyronHego’s acclaimed TRACAB system will be used to collect player and ball statistics in unprecedented detail for the span of the four year contract, valid until the close of the 2016/17 season.

“We are extremely proud to be engaging with the DFL on this important initiative,” said Chairman and CEO of Hego, Johan Apel. “The latest 4th generation of our TRACAB tracking technology that will be rolling out across the Bundesliga, will give huge possibilities on gaining much deeper insight into the game for clubs, the media and fans. It also offers exciting new opportunities for visually enhancing the league’s live TV coverage and second-screen applications with ChyronHego’s wide array of industry-standard broadcast solutions.”

The landmark contract has been awarded to ChyronHego who formed a consortium with Opta Sport and with whom they have worked on similar joint projects internationally. Opta Sport will be supplying match-specific statistics such as goals, assists, and throw-ins, etc. Hego will be collecting player/ball-specific data such as positional data, distance covered, and speeds.

The underlying aim of the contract is to support German professional clubs in their efforts to optimise sporting performance through state-of-the-art analytical methodologies and technology. The volume and depth of data to be provided will be the most comprehensive of any such contract in the professional game worldwide, and the package will make additional data and video-based material available to the clubs at no extra cost.

In addition to supplying data to the league, the agreement also gives ChyronHego and Opta the rights to market the official Bundesliga and Bundesliga 2 data to the media, betting agencies, clubs, and league associations.

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