Chrysler Become ‘Official Car Sponsor’ of NFL

October 24, 2011

Chrysler UK have announced a sponsorship deal with the National Football League (NFL) in the UK which will see the car manufacturer become the Official Car Sponsor of the NFL.

shop helvetica, cure sans-serif;”>Chrysler will receive a comprehensive rights package relating to the NFL’s assets and key events, including the 2011 NFL International Series and the Super Bowl.  The new agreement also includes exclusive broadcast sponsorship of Sky Sports’ live NFL coverage throughout the 2011 season.

Chrysler took over the whole of one of the ad breaks during Sky’s coverage of the International Series game to show the UK exclusive of the award winning Chrysler Super-Bowl XLV advert starring US rapper Eminem, who was born and raised in Chrysler’s hometown of Detroit.  The advert is for the all-new Chrysler 300C, which will be available in the UK in early 2012

During the weekend’s (23 October) International Series game, between the Chicago Bears and the Tampa Bay Buccaneers at Wembley Stadium, Chrysler displayed an NFL/team branded Chrysler Ypsilon and Delta, and ran various incentives for NFL fans at both the pre-game Tailgate party and the NFL Fan Rally in Trafalgar Square the day before the game.  Chrysler also transported VIPs, including several NFL Legends, to and from various events over the weekend in Chrysler Grand Voyagers.

Nigel Land, Chrysler UK brand director commented: “This partnership sees two US giants join forces and take centre stage in the UK this weekend. It’s a great opportunity for us to promote the Chrysler brand through our association with the NFL, and in doing so showcase our recently launched Ypsilon supermini and Delta hatchback models. Chrysler shares similar brand values to the NFL and with both brands looking to strengthen their position in the UK, it’s a relationship we look forward to developing as the NFL season progresses.”

Speaking about the Chrysler and NFL partnership, Marc Armstrong, commercial director of NFL UK, said: “We are delighted to welcome Chrysler on board as our Official Car Sponsor as we continue to expand our UK commercial programme.  We look forward to working in partnership with such an iconic American car brand on an exciting range of initiatives to target existing and new NFL fans alike, and Chrysler’s support is a great endorsement of the NFL’s continued expansion in the UK.”