Christine Ohuruogu Joins Virgin Media’s Ambassador Team
August 22, 2013
Virgin Media has announced its latest ambassador with World Athletics Champion Christine Ohuruogu joining the team to advertise Virgin’s ‘superfast broadband’.
Ohuruogu joins fellow athletes Usain Bolt, Mo Farrah and Richard Whitehead in the marketing initiatives.
The announcement was made following Ohuruogu’s success at the World Athletics Championships in Moscow last week. She became the first British woman ever to claim a second individual world title in the 400 metres, after winning the title for the first time in Osaka in 2007.
“We’ve been talking with Christine for some time now so it’s with great pleasure that we’ve signed this sponsorship deal now she’s done the double,” said Jeff Dodds, Virgin Media’s chief marketing officer.
“Usain has too; and Mo; and marathon champ Richard Whitehead. And so have we, by doubling the broadband speeds of millions of customers this past year. Now we’re getting excited about 2014 as I know Christine hopes to compete for what could be yet another double – her second Commonwealth Games gold next year in Glasgow.”