NBA’s Chris Paul & Stephen Curry to Endorse Kaiser Permanente
October 23, 2013
NBA stars Chris Paul and Stephen Curry have announced an endorsement deal with care consortium Kaiser Permanente to inspire young adults to prioritize their health by leading active lifestyles and securing the coverage they need.
“With health care reform, uninsured Americans can soon access quality health care through the front door of the health care system, which includes prevention and access to the knowledge and tools to live longer, healthier lives, which is one of the benefits of the Affordable Care Act,” said Bernard J. Tyson, CEO, Kaiser Permanente. “Young adults have the power to take ownership of their lives now — and a critical first step is to take care of their health. We are thrilled to partner with two respected and popular athletes to spread the word about the importance of striving for and maintaining good health.”
The Los Angeles Clippers’ Chris Paul and the Golden State Warriors’ Stephen Curry are partnering with Kaiser Permanente to launch the “Own Now” platform to spread the message to young adults that they need to own their health and make healthier and more informed decisions.
“We’re not health experts, but we do know that people of all ages have to take care of their health,” noted Paul. “We’ve seen firsthand what injuries can do on the court and we all know that accidents and illnesses can happen to people at any time. Seizing the moment and living a full life is made easier when you take care of your health.”
The organization provides access to great health care providers, conveniently located facilities, and easy ways for members to stay connected with their caregivers via secure email, mobile apps and telemedicine.
In partnership with the athletes, Kaiser Permanente will participate in the health care conversation with young consumers. The “Own Now” platform will include activities to inspire young adults to examine how they can get the most out of now (#OwnNow), live healthier lives and get covered. As Total Health Ambassadors, the athletes will engage with young adults via social media, community events and in other popular venues.
“Whether in sports or in many of life’s endeavors, staying healthy and being prepared will lead to positive outcomes,” said Gregory A. Adams, Kaiser Permanente executive vice president and Northern California regional president. “By teaming up with Chris and Stephen, we hope to help promote a better understanding of health care reform and what getting the right coverage can mean in the journey toward health for young people and their families.”
“Emergencies are not the only time health coverage is important,” said Curry. “Coverage is important for your overall health and well-being. It is difficult to get the most out of life if you’re unprepared when something goes wrong.”
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