Choice Hotels Secures Naming Rights to Australia’s PGA Pro-Am Series
April 9, 2013
The PGA of Australia has announced Choice Hotels as the naming rights partner of the PGA Pro-Am Series.
The national sponsorship is a first for Australian golf and is expected to deliver a number of benefits for participants as well as Choice Hotels and the PGA.
Choice Hotels Chief Executive Officer Trent Fraser said he is delighted to announce the 2013 Choice Hotels PGA Pro-Am Series partnership with the PGA.
“The sports market is an important part of our overall business mix and golf plays a very important role in this, mind ” said Fraser.
“We have a number of well located properties within close proximity to many of the wonderful golf courses around Australia and we are looking forward to hosting the PGA Professionals, staff and members as they traverse the country in search of that perfect round.”
The Choice Hotels PGA Pro-Am Series will encompass all pro-am events held across Australia from 1 April to 31 December 2013 in a united Series that will comprise of 200 events played at more than 160 courses.
It is anticipated that throughout the Choice Hotels PGA Pro-Am Series 48,000 amateur participants will tee up alongside some of Australia’s top Professional golfers including the likes of Open Championship qualifier Steven Jeffress, three time Asian Tour winner Terry Pilkadaris as well as recent PGA Tour of Australasia winners David Bransdon and Daniel Popovic who all regularly ply their trade in pro-am events.
The benefit of the alignment between the PGA of Australia and Choice Hotels also extends to PGA Professionals who will receive discounted rates across Choice Hotels’ well respected brands including EconoLodge, Comfort, Quality and Clarion.
“We are pleased to align with Choice Hotels for the Choice Hotels PGA Pro-Am Series,” said Brian Thorburn, CEO of the PGA of Australia.
“Our Members spend many nights away from home competing in pro-am tournaments so the fit between our two organisations seemed obvious,”
“We are looking forward to working with the team at Choice Hotels to ensure the continued success of the Choice Hotels PGA Pro-Am Series and the promotion of golf throughout Australia.”