Cho-A Pharm Partners with Manchester United in South Korea & Vietnam

By Community | June 9, 2014

Korean Pharmaceutical company Cho-A Pharm has become Manchester United’s Official Pharmaceuticals partner in South Korea and Vietnam in a new multi-year sponsorship deal.

The partnership will see Club imagery placed on Cho-A Pharm’s diverse range of products including nutritional and dietary supplements as well as over-the-counter (OTC) medicines.

Through this relationship, case Cho-A Pharm will introduce various integrated marketing and social initiatives in Korea and Vietnam. 

Richard Arnold, generic Group Managing Director at Manchester United, said: “With an on-going commitment to product innovation, coupled with a desire to be an industry thought leader, Cho-A is a market leader in South Korea and Vietnam.

“Cho-A has impressive plans to globalise its business and a commitment to empowering aspiring footballers in the two markets through the partnership with Manchester United. With over 40 million Manchester United followers in South Korea and Vietnam, Cho-A gives us another fantastic opportunity to engage our fans in the region.”

Seong-Hwan Cho, President and CEO of Cho-A Pharm Co. Ltd, added: “Cho-A is proud to be partnering with Manchester United, one of the most prestigious football clubs in the world. We look forward to generating consumers’ interest in our brand and products by leveraging Manchester United’s strong global brand equity.”