Chinese Sportswear Brand ANTA Becomes Official IOC Uniform Supplier
By Community | October 29, 2019
The International Olympic Committee has announced that Chinese Sportswear company ANTA has become its official uniform supplier until the end of 2022.
This agreement, which covers apparel, shoes and accessories, will mean ANTA supply IOC members and staff for the next four major IOC events, beginning with the Winter Youth Olympic Games in Lausanne next year.
During the signing ceremony, IOC President Thomas Bach said: “We are delighted to announce this long-term agreement with ANTA. We were very pleased by the excellent quality and designs of the uniforms delivered for PyeongChang 2018 and Buenos Aires 2018, and we have been very impressed by the professionalism, great service spirit and flexibility of the ANTA team.”
“ANTA is a strong partner of the Olympic Movement, and we thank it for its commitment to sport in China as well as its partnership with the Olympic Winter Games Beijing 2022. We look forward to wearing its uniforms with pride in Lausanne, Tokyo, Beijing and Dakar.”
Ding Shizhong, the Executive Chairman of the Board and the CEO of ANTA Sports, said: “We feel honoured to work with the IOC. ANTA’s value of ‘Keep Moving’ echoes with the Olympic motto of ‘higher, faster, stronger’. We would take this opportunity to build a bridge that inspires broader exchanges and communication for Chinese culture and Olympic culture.
“As our brand grows in China and in the international arena, we will keep on promoting the Olympic spirit and culture in our markets by helping our consumers approach the charm of the Olympics in a more accessible way, and bring the transcendent sports spirit into everyone’s daily life,” he added.