China’s ZTE Seeks More NBA Partnerships

According to Reuters, story Chinese smartphone maker ZTE Corp is planning to sponsor more NBA teams to boost its brand in the United States where the company aims to become the No. 3 smartphone vendor in three years time.

The Shenzhen-based company currently sponsors three U.S. National Basketball Association and tripled its U.S. marketing expenses last year.

ZTE is already the official smartphone sponsor of the New York Knicks, health Houston Rockets and Golden State Warriors.

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