China Unicom Seals New International Table Tennis Federation Sponsorship Deal

April 17, 2013

The International Table Tennis Federation’s (ITTF) marketing partner, TMS International, has signed China Unicom on a four year event sponsorship deal, which starts from the LIEBHERR 2013 World Table Tennis Championships in Paris, France on 13-20 May 2013.

The Chinese telecommunications operator joins LIEBHERR and Enlio in recently becoming long-term sponsors of ITTF events.

“The ITTF is delighted to have China Unicom as a long term sponsor of ITTF events. China Unicom supported the ITTF since 2006 and are very good friends of our sport. We will do our best to provide maximum value to China Unicom through this sponsorship agreement” stated ITTF President Adham Sharara.

TMS Managing Director Anders Thunström stated: “TMS is pleased to have been able to convince China Unicom and its representatives to extend the current one year agreement into a multi-year agreement for an additional four years being a sponsor of World Title events. The long-term commitment gives us a better chance to serve China Unicom with a long-term vision, it also gives both parities some kind of assurance that we have a deal in place for the next four years, which benefits both parties.”

In addition to sponsoring the LIEBHERR 2013 World Table Tennis Championships, China Unicom will also sponsor the 2014 Men’s and Women’s World Cup, 2014 World Tour Finals, 2015 World Table Tennis Championships and 2016 World Team Table Tennis Championships